Marketing Materials

Most people start thinking about marketing here. They focus on the physical product that needs to be created. Business cards. Letterhead. Brochures. Bookmarks. There are so many options, and they’re cheap and easy to make online.

But you still need to know what to say. You need to have a logo that fits your business. You need to choose fonts and colors. You need to know what tone to set, which photos and images make sense.

Do your homework. Craft a marketing strategy. Once you have your plan in place, these smaller decisions will be easier to make.

Below are some samples of our work:
(See descriptions below images for more information about each image.)

Brass Bed Bookmark

Brass Bed Bookmark

This bookmarked used images from the book trailer to create a consistent message.

Event Brochure

Event Brochure

This event brochure was designed in black-and-white to reduce print costs. The silhouette of the man and the Chicago skyline was used in other event materials to carry through the design theme.

Event brochure (other side)

Event brochure (other side)

The event brochure included a compact registration form, allowing interested parties to register immediately.

Event bag and pad-folio

Event bag and pad-folio

The design theme for a conference carried through all the conference materials, including the bag and pad-folio.

Event evaluation form and tag

Event evaluation form and tag

The design theme carried through to the evaluation forms for the event and even the name tags.

FRDA Brochure

FRDA Brochure

The look and feel of this brochure was consistent with the web site and the flyer design.

FRDA Brochure (other side)

FRDA Brochure (other side)

The brochure included a small membership form as a response opportunity.

FRDA Flier

FRDA Flier

A flier for a neighborhood event used the same look and feel as the newsletter.

FRDA Newsletter

FRDA Newsletter

Design of the newsletter was consistent with the membership brochure, web site, and flyers.

FRDA Newsletter map

FRDA Newsletter map

We included a map in the newsletter to highlight local businesses.

FRDA Newsletter events

FRDA Newsletter events

In addition to sharing recent news and promoting local businesses, we also highlighted coming events.

FRDA Newsletter membership form

FRDA Newsletter membership form

Every newsletter included the membership form as a response method, calling readers to take action.

 

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