Most people start thinking about marketing here. They focus on the physical product that needs to be created. Business cards. Letterhead. Brochures. Bookmarks. There are so many options, and they’re cheap and easy to make online.
But you still need to know what to say. You need to have a logo that fits your business. You need to choose fonts and colors. You need to know what tone to set, which photos and images make sense.
Do your homework. Craft a marketing strategy. Once you have your plan in place, these smaller decisions will be easier to make.
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